Digital platforms are growing beyond expectation. It’s not news that the High Street is no longer the hub of activity that it used to be. Instagram (loving it) and Twitter (not got to that so seriously yet) are now an essential part of the fashion industry’s publicity machine. Even smaller companies are employing dedicated social media editors, something which, ten years ago, would have been unheard of. Digital is integral to a successful fashion business. Its impact is far reaching. So it should be no surprise that Matthew Williamson, he of the wonderful peacock prints and Sienna Miller boho gowns, is to close his London Bruton Street shop and go entirely digital. This must have been a
It’s a complete no brainer, muscles only. Everyone knows that the secret to good dressing, apart from a bit of imagination, is to accessorise. Jewellery always does the trick, albeit that Zara necklace so jauntily flaunted by the Duchess of Cambridge to top off a Roland Mouret evening gown or the dazzling collection of the Duchess of Windsor. Closer to home, and for those of us who can’t wear an evening gown to work, it’s all about the more everyday pieces. Not just jewellery, but handbags, shoes, scarves. It’s the accessories that really give muscle to an outfit. Not, we would hope, the muscles that come from lifting a too heavy bag. After all, who hasn’t heard the story about Jane Bir